What's it worth?
Prices are often far more subjective than one might assume.
In "Priceless," William Poundstone explains charm prices and other common pricing anomalies. Most prices, Mr. Poundstone notes, are not the result of exact science but are "slippery and contingent," relying on "coherent arbitrariness". Consumers are aware of many pricing tricks, but are still influenced by them.
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